User blog:Ajaxcupseries/Why Todd Kidd is the Next Superstar the ASCA Needs

By: Charles Fallon, asca.com - Written preseason 2020

It may have taken four seasons for Todd Kidd to find victory lane, but better late than never eh?

Kidd’s breakthrough victory in the Ajax Season Finale certainly was a long time coming, and looking at the fan reaction to that moment on Twitter, it proved something very important to me.

As Jimmy Hood turns 34 this offseason and starts to head into the twilight of his career, Todd Kidd is the next superstar the ASCA needs.

When you look at all the merchandise Todd Kidd has sold ever since his rookie season, the shirts, the diecasts, the bumper stickers, you name it. Kidd has always been at the top of the list.

The 24 year old kid from Silicon Valley, California has always been the “popular kid” per se growing up. Kidd, the son of a multi millionaire software developer Kevin Kidd, obviously grew up in an upper class neighborhood, and even from his days as a first grader he can remember having many friends and followers back in grade school.

Kidd’s popularity has followed him into the ASCA garage, where he quickly made a name for himself in the Craftsman Series, winning two races his rookie season and taking home Craftsman Series ROTY despite missing the opening two races. He followed that up with a Craftsman Series Championship in Season 1, and taking home Ajax Cup ROTY honors in Season 2, as the legend of Todd Kidd continued to write itself.

However, the California kid doesn’t let his popularity get to his head, instead letting his performance on the racetrack do the talking.

“Ya know I’ve never necessarily been the most outgoing guy.” The 24 year old Kidd remarked. “I’ve just been one to let my driving on the racetrack do the talking. I’m extremely grateful for all my fans tho. They always seem to show up to the racetracks in droves, and that just provides an extra bit of confidence that you know people are rooting you on to succeed.”

Which brings me to my point.

The ASCA has the luxury of having a BUNCH of young stars in the Ajax Cup Series. Ryan Dixon, Chris Barrymore, Greg Healey, Doug Bowden, Jared Ayers. All these guys have immense superstar potential.

But none of them have the popularity AND potential that Todd Kidd does.

The ASCA needs to be focused on marketing the hell out of Todd Kidd, and make sure that by the end of Season 6, EVERYONE remembers his name.